The Republic Holding

In selecting individual investments, the focus has been on:

• Identifying high quality assets and management
• Balancing the portfolio’s geographical investment focus to take advantage of the evolving global investment climate
• Optimally timing entry into each specific investment

In addition, particular emphasis has been placed on undervalued assets and the development of strategic relationships that may be used to create additional value within the portfolio. 

Researchers are demonstrating substantial differences between services marketing and goods marketing, but such research is moving too slowly. As a result, substantial changes or improvements in services-marketing strategy also tend to occur slowly. This manuscript offers as an example of how a service product can be analyzed, using knowledge of the product and applicable marketing literature, to determine which of a service product's marketing characteristics are more like a good than a service.

It is suggested that Service-Good Analysis allows researchers and strategists to more effectively use secondary research on both goods and services in developing projects and tasks, even for service products that are considered pure services. It is also suggested that conducting Service-Good Analysis before conducting primary research facilitates better focused services marketing research, and thereby saving researchers valuable resources as well as speeding the discovery process.